"You don't rise to your goals, you fall to your self-image"

Dr. Alfred E. Smith — known as Dr. A — is a leadership expert, behavioral coach, and author who helps people change their lives from the inside out. With a Ph.D. in Leadership, over 30 years of experience as a pastor and speaker, and certifications in DISC behavioral analysis, Dr. A combines science, psychology, and faith to help people rewire how they see themselves and others. His coaching and books help professionals and leaders move beyond self-doubt, master their state, and live with confidence and clarity.

About Dr. A

THE DR. A LIBRARY & LEARNING SUITE

Each book builds a different part of your success—personal, professional, and spiritual

Rewire how you see yourself — and you’ll change everything you do.

Personal Transformation

DISC: Your Hidden Superpower – Your wiring is your advantage — once you learn to use it

Most people teach scripts. I teach state — how your nervous system, DISC, and self-image drive your sales results.

You don’t just sell houses — you lead lives. Learn to lead from clarity instead of chaos.

Leadership

Lead, Love & Thrive at Home™ – Leadership starts in the living room before it ever shows up in the boardroom.

The MAC Church – Diversity doesn’t have to divide — it can disciple.

Faith & Purpose

Unleashing Your Church Superpower...How DISC Can Help Your Church Grow

START YOUR DAY WITH DR. A

Short daily audios to help you reset your mind, and hear something good about yourself.

Verified Customer Feedback

Discover what our clients think about our service

“Dr. A helps people unlock confidence in a way no sales training ever has. He teaches from the inside out.”

Ally Cain, Atlantic Bay Mortgage Group

"Dr. A’s session changed how our entire team communicates. We understand each other in ways we never did before"

Teresa Brooks, Managing Broker, Berkshire Hathaway HomeServices

★★★★★

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Explore AscendU

Need momentum and a spark to move forward? AscendU offers a focused, five-day group experience created by 4DPA founder Odis James and supported by Dr. A as Director of Personal Growth & Leadership. While one-on-one coaching dives deep into personal identity and inner healing, AscendU fills the other side of growth — structure, community, practical skills, and the motivation that comes from rising with others. It’s uplifting, clear, and built for real forward motion together.

SPEAKING & SEMINARS

Dr. A delivers transformational seminars and keynotes for sales teams, real-estate professionals, and leaders who want to communicate better, lead with confidence, and build thriving cultures. He combines neuroscience, behavioral analysis, and emotional intelligence to help people move from pressure to presence — and from burnout to balance.

ONE-ON-ONE COACHING PACKAGES

Work privately with Dr. A in a confidential, judgment-free space designed for deep self-image work and personal transformation. These sessions help you regulate your inner world, rebuild your self-image, and move forward with clarity, strength, and emotional steadiness.

Get in touch